Customers are what keep small businesses afloat. They are the lifeblood of the trajectory of growth within a small business. This is an ultimate truth for the Food Truck industry as well. As a Food Truck owner you need to be sure the customer is always number one on your priority list.
Making a good impression on your customer is crucial in the digital age we live in. Every person that orders and comes to your truck window is a possible positive Yelp review, or if they don’t like your service a nasty negative one. Remember the old saying, “The customer is always right?” Well, now they can ruin your 5-star rating within a single moment of huffiness & 30 seconds of dedicated focus on their nearest glowing screen.
This isn’t to say that every Yelp review is a true reflection of your Food Truck. Some people may not like Basil in their Mac n’ Cheese and that just happens to be your recipe. Don’t take everything personally (you will learn to grow a backbone in this business), but do try to remedy everything! If they leave a negative review somewhere don’t ignore it. Openly respond and make an offer of say a free dish without Basil next time. This leaves the customer feeling satisfied and heard, and your potential fans online see that you’re a savvy business owner that owns up to their mistakes that they can trust. It’s a win-win.
Make sure you have a game plan for your negative reviews on social media, especially Yelp since they use a star rating system. Some businesses even like to go the extra mile of thanking people on Yelp that leave positive reviews. This is a great business tactic because it shows you are engaged and it will keep that person coming back to your food truck! Always remember that a personal touch from a business will win the customer over every time.